Pamela Anderson - Coco de Mer | The Full Service

Pamela X Coco de Mer

Pamela Anderson - Coco de Mer | The Full Service Play Video
Pamela Anderson - Coco de Mer | The Full Service
Pamela Anderson - Coco de Mer | The Full Service
Pamela Anderson - Coco de Mer | The Full Service
Pamela Anderson - Coco de Mer | The Full Service

The ambition with this campaign for Coco de Mer was to disrupt the Valentine’s Day market and empower women. Our concept was pretty punchy but once pinup icon and all-round superstar Pamela Anderson got on board, we knew we were on to something. Breaking hearts. Breaking records. Breaking the Internet. All in a day’s work for Pam and The Full Service.

Director & Photographer — Rankin / Creative — The Full Service / Copywriter — Ralph Mathers / Talent — Pamela Anderson / Fashion Editor — Anna Hughes-Chamberlain / Make-up — Andrew Gallimore / Editor — Gary Coogan / Hair — Jonathan Connelly / Behind The Scenes Photographer — Christopher Espinosa Fernandez


Brand Strategy | Creative Concept | Film Production | Execution | Behind The Scenes | Editing | PR