Breaking the internet with Pamela Anderson.
The ambition with this campaign for Coco de Mer was to disrupt the Valentine’s Day market and empower women. Our concept was pretty punchy but once pinup icon and all-round superstar Pamela Anderson got on board, we knew we were on to something. As the new brand ambassador, Pamela also starred in an Icons collection stills shoot, photographed and directed by Rankin
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