LESS GADGETS. MORE GREAT PRODUCTS.
To establish SODA SAYS as the slick and stylish electronics retailer and tech platform, that edits and sells the most useful tools for modern women, we created a colourful campaign highlighting their fun, positive approach to tech, that says it straight instead of confusing with technical speak.
Our ‘Cut the Jargon’ idea came to life as a brand film, key visuals and social media-specific content.
We also supported the long terms plans of the brand with a brand bible and creative guidelines to be rolled out across all brand assets and communications.
Brand Strategy | Creative Concept | Production | Casting | Editing | Retouching